Wouldn’t it be nice if content marketing were as simple as just creating stellar content?
Sure, you can say that crafting the most compelling content possible is your number one priority. (After all, it should be.) But no matter how good you are, or how much time you spend writing and perfecting your work, the problems you run into are the same ones that affect literally everyone else.
Part of it is a matter of numbers, because effective marketing isn’t just about quality content – it’s about algorithms. The other part is a matter of whether you allow your content to expire and go to waste, which is all too easy to do.
Fortunately, there’s a single solution that addresses both of those problems – but first, it’s important to understand just why these issues affect your business (and every business) as much as they do.
How to Turn Your Old, Forgotten Content Into Your New Secret Weapon
