Recently, I wrote an article about the importance of building relationships for content marketingsuccess. In that article, I focused mainly on relationships outside of your company, but the same logic applies to team members across different departments within your own offices. Collaborating effectively across departments is a critical component of any company’s content marketing strategy. If you don’t have a cohesive effort that crosses departmental boundaries, you risk running into a number of problems.
Developing cross-functional teams is a highly effective method of coordinating content marketing initiatives across an enterprise in a collaborative way, rather than having each department creating its own content in an isolated fashion. No matter what the task, a silo mentality can be detrimental to an organization’s ability to accomplish its overarching business objectives, and this is particularly true when it comes to content marketing projects.
Content marketing should be a shared experience that spans the boundaries of all departments. Undoubtedly, there are brilliant content marketing minds in every corner of your company — you just need to seek them out. Here are a few bits of advice to help you break down the silos and start organizing cross-functional teams for content marketing success.