You know your stuff. You’re an expert. How do you turn that into revenue?
There is a huge demand for tutorials on how to do anything on almost any subject. From learning digital art techniques taught by industry pros to learning to play a musical instrument like the double bass. Just look at the success of Udemy or the number of “how to videos” on YouTube. Many Udemy instructors have made substantial 6 or 7 figure incomes from courses.
But now many are waking up to the benefits of selling courses and video tutorials from their own blog.
This post will show the steps involved in getting started with creating and selling tutorials from your blog and how to turn your blogging passion into profits.
Step 1. Consider the 3 ‘Ps’ of selling your content
I’ve got a simple process that I use when selling anything from my blog. It’s a process that keeps me in check and ensures I stay on the right track.
The process is:
- Planning
- Production
- Promotion
Sure I may have completely made them up, but I can guarantee that they work.
Planning
Is where you get everything down on paper. Without a solid plan to build upon, you’re going on guess work. Plan out what your tutorial is going to be about and what will be included. Work out the process for creating your product and how you’re going to promote it and sell it.
