Although organic search can be very effective at supporting demand generation efforts within B2B organizations, columnist Derek Edmond notes that SEO professionals are often left out of these conversations. Here’s why they shouldn’t be.
The role of demand generation in B2B marketing is to create demand for an organization’s product or solution. But it’s not just lead generation; software provider Marketo contends that demand generation “also includes the conversations and activities that occur prior to the lead being passed to sales.”
SEO professionals should not be left out of the demand generation conversation happening in B2B organizations. It is easy for this to happen, since there is often a misconception that SEO is primarily about keyword performance (i.e., search engine rankings) and early-stage traffic acquisition…
How To Tie SEO With 3 Popular B2B Demand Generation Initiatives
