A good brand story sticks with its audience or consumers – when you hear “Just Do It” Nike © automatically comes to mind, doesn’t it? Understanding your brand and then telling that story to the world is one important step to getting the recognition you want for your product or service. You want people to be able to see your logo or hear your company name and immediately associate that with X, Y, and Z—it will depend on your company’s mission, audience, and goals. For example, you may want your brand to signify power, or a giving organization, dependable, etc. How do you get to this point? You have to tell your brand’s story.
How do you get to this point? You have to tell your brand’s story…
