Marketing and public relations go together like peanut butter and jelly. With the right strategy, they can both make the other more effective (and tasty!).
If you’re currently using content marketing, consider tying in your PR efforts (and vice versa) for maximum results.
Likely you know several months in advance some of the major PR events you have for the year, like your annual donation to charity around Christmas or participation in a community event.
Paying attention to what news is coming down the line can provide you with ample fodder for your content. Let’s say that each December, you donate 10 percent of profits to your favorite local charity. You usually contact a few members of the local press about this and issue two press releases during the month. Knowing this, you can also plan your content and include a few key pieces to tie in the news:
