After the release of Google’s Pigeon update in mid-2014, local search became more important than ever. Some businesses – such as those from the jobs, real estate, film and insurance industries – tumbled from their original search rankings. Others were more fortunate, as they had the foresight to implement certain strategies to keep them at the top of the SEO game. Let’s take a closer look at five of those fortunate businesses, and how they managed to be that way.
Bricco’s Barnacle SEO
“Barnacle SEO” is a tactic where a business attaches its name to top-ranked sites, the way barnacles attach themselves to whales’ skins. One company that has benefited from this is the Italian-Mediterranean restaurant Bricco, as shown below.
