In June of last year, Facebook announced a new ad format called “multi-product ads” that caught the attention of many Facebook advertisers. This new format was designed to do three things: generate more website visitors, drive better conversion rates, and improve remarketing results.
Quick movers were able to make the most of the new ad format using the Facebook Ads API, but others had to wait for Facebook to fully incorporate the format into its advertising product.Last week, Facebook started to do just that, making multi-product ads easily available to some advertisers in the Power Editor.
If you’re one of those lucky advertisers or simply want to be prepared for when it gets rolled out to your ad interface, keep on reading. We’ll walk you through exactly what multi-product ads are, how to set them up, and how you make use them in your marketing.
