Mobile has been growing at a rapid clip for a while, but in 2015 its growth reached a tipping point: mobile spend is growing at three times the rate of desktop display, 65% of emails are opened on mobile devices, and mobile accounted for 100% of Facebook’s revenue growth.
Today, mobile is the throughline for communication between consumers and businesses—whether through mobile search, social media, email, or phone calls.
Considering this mobile opportunity, it’s an exciting time to be a digital marketer.
Mobile marketing has come a long way, but there’s still progress to be made in technology, analytics, and strategy. Most notably, it’s time for a paradigm shift: to think of mobile as the home for omnichannel marketing…
How to Seize the Untapped Mobile Opportunity in 2016
