To describe the way I run marketing, I only need two words: testing wins.
One of our biggest and most recent testing payoffs is a growth in conversion rate from 0% to 6% to 15% when we iteratively changed the design of our thank you page at Lesson.ly.
For the sake of background, our thank you page is displayed when someone downloads a free resource from our site (see a lot of them here). The conversion rate we improved in this set of tests is the amount of people who downloaded something from our site and then signed up for a free trial of our learning software…
