Of all the influencer marketing techniques, giveaway campaigns are the most mutually beneficial for both advertisers and influencers. On the brand side, they can almost guarantee substantial growth in social following and engagement by making social actions such as “follow,” “like” and “comment” prerequisites for entering the sweepstakes. This is in addition to the obvious benefits in awareness and affinity brands gain from highly-creative influencer content .
On the influencer side, although they will also often see engagement spikes, the most valuable thing to them is that they get to reward their fans through product giveaways. Social media celebrities know that their followers are their biggest assets. So no matter how popular they’ve become, they still take time to read fans’ comments, answer questions, and respond to content suggestions. Sophisticated influencers also commonly host giveaways on their own budget to show appreciation to followers or to celebrate important occasions such as hitting the one million follower mark…
How To Run Social Giveaway Campaigns in Collaboration With Influencers
