Customer data is something that most companies will spend a huge amount of money and time attempting to gather. Personally, one of my top focuses for my blog is to grow my email list, because I find that the people that subscribe to my list will typically give me the best long-term return on investment. They’re the ones that share my content, download extra content and in some cases they’re the ones that convert into customers.
An Econsultancy study from March 2014 found that on average, companies are attributing 23% of their total sales to the email marketing channel. That’s a fairly sizeable chunk of revenue and it’s fair to say that I’ve seen similar figures across a number of my own clients. In some cases this figure is much higher…
