Marketing fads come and go, but a tried and true tactic for driving engagement is a Twitter contest. It’s an easy way to reward brand loyalty and pick up some new followers or leads along the way.
Similar to Facebook, Twitter’s low barrier to entry makes it a popular platform on which to hold a contest. But there’s a lot more to launching a successful Twitter contest than just Tweeting out a prize and counting Retweets. There are guidelines to follow, and coming up with fresh contest ideas can sometimes be difficult…
