Try as I may, I’ll never be able to recreate my mother’s tomato sauce recipe. It’s a science; a tried-and-tested formula that took her years to master. (Time well spent, if you ask me.)
But the great thing about formulas is that they provide us with a starting point — a list of the elements we need to produce an intended outcome. From there, it’s up to us to put them together.
When LinkedIn announced that they’d be opening up their publishing platform, Pulse, to the public in February 2014, the professional network suddenly turned into a more interesting destination for marketers to explore…
