Social media programs are consuming a greater share of marketing budgets. How much incremental business will the resources dedicated to social media generate for your company? 70% of CMOs cannot answer this question. Paradoxically, CEOs depend on their marketing teams more so than ever, as marketing becomes an increasingly critical lever for achieving top-line growth.
So how do you tie social media marketing success against key performance indicators such as revenue growth and profit? Here are three ways that you can prove your social media efforts affect your bottom line…
How to Prove Your Social Media Efforts Affect Business Goals
