In the first part of our two-part series on planning your content marketing strategy to go beyond blogging, you learned about using entertainment and education to get customers and prospects to interact with your content, rather than just passively reading it. You learned how to use gamification, short videos and animations to get the word out, with a little humor sprinkled in for fun.
In our second lesson, we’re going to focus more on practical methods to compel your customer to take action. Fun and games are one thing – but at some point, someone’s going to need to show their manager or boss some concrete details that demonstrate the real value of your offer. Here’s how to give it to them.
How to Plan Your Content Marketing Strategy Beyond the Blog (Part 2 of 2)
