Did you know that every day on the internet:
- There are 4.75 Billion pieces of content shared
- There are 1.8 Billion photos uploaded
- There are 700 Million Snapchats
- There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: “How To Plan And Build A Successful Content Marketing Strategy.” I presented:
- The key factors for content marketing success
- The core components of a content marketing strategy
- I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
How To Plan And Build A Successful Content Marketing Strategy
