There are over 7 billion people living on earth.
Each of these people can be placed in a number of categories based on demographics, interests, and values. But your challenge is to figure out which of these 7 billion people have a problem that you can solve.
Developing the skill of target customer recognition isn’t a simple thing. In fact, the whole process is as much art as it is science.
Of course, identifying your target customer is only the first step. Once you know who they are, you have to figure out what to say to them.
There’s no guarantee that you will be able to find your ideal target customer on the first try, but answering the following questions will definitely improve your odds…
