One of the tests of how successful your business is to check how much your customers trust you.
Unlike a quick sale, trust takes time, effort and diligence to earn. There are several ways in which a business can gain the trust of its customers. While providing them with the best-quality products and services works well, having transparent and realistic marketing practices in place can also go a long way in inspiring customer confidence.
As a marketer your job is two-fold. You’re not just entrusted with the faith that your existing customers have reposed in your business, you also have the additional responsibility of winning over new customers…
