image via searchengineland.com
Everyone wants good content. But not many people can define and agree on what good content really is. “Good” is a subjective term and without relevant data to back up your claim, chances that you are shooting blind arrows in the good content game are higher.
What is worst, you could be missing out on key-relationship building opportunities with your customers. In a world where one-on-one relationship with a wide customer range is impossible, right content strategy can help you create and cement your customer relationship.
Google has made it clear that it is all about getting the answers right to the people who are looking for them. For that, Google learns about the intent of customers behind a particular search. In the age of Hummingbird, keyword searches have lost their charm and search queries have become more, well, natural…
