Regardless of whether you’re blogging or sending emails, when it comes to getting good results, it all comes down to using content well.
There are some really great email marketing tips in this infographic from GetResponse.
Here are the two primary things that stood out to me in the infographic, that I will be sure to incorporate into my email marketing in the future.
#1: Include Testimonials
I’ve personally been a bit remiss about doing this myself, but after reading this tip in the infographic below, it’s a tactic I plan to use in the future.
Testimonials are great, because then it’s not just you, but other people saying that something you have to offer is worthwhile. For example, next time I send an email to my list regarding my book, Blogger’s Quick Guide to Writing Rituals and Routines, it would make sense to include a couple of short testimonials, such as this one:
How to Merge Content Marketing with Email Marketing [Infographic]
