Long days. Even longer nights are behind you. You and your development partners have created the app of your dreams and one that you hope will be a smash hit on Google Play and the Apple App store.
You’ve done your homework. You’ve studied your target audience. You’ve created what you feel is the ultimate onboarding experience. You’ve beta tested and feel your app is finally ready to launch. What next? Your work is not done yet! Now for the fun part.
You want to create a demand for your app and drive people to download. Most app developers and your typical “appreneur” think that mobile advertising such as in-app ads are the way to go in order to build that audience. But, there are other ways to drive app demand.
Cut through all the noise on the app stores by utilizing social media, which are for the most part free and open up the playing field to everyone, even those with minimal budgets and resources…
