Social media is often overlooked as an SEO tool. Not only does it increase interest and discovery about a business, social media links can also increase a website’s rank in search.
When a user comes to your site, it’s important that any piece of content is one click away from being shared on social media.
Below I’ve outlined a few ways to make business websites more social media friendly, encouraging social shares and organic SEO.
Highlight Top Items
According to a Nielson report, 68 percent of survey respondents said they trust consumer opinions posted online. An easy way that businesses can use this to its advantage is to highlight top items, as determined by other consumers.
Nordstrom’s top pins of the week page does this very well. Seeing what others determined as a hot item is a visual way of posting on opinion online.
