Spooky costumes, turkeys, Black Friday sales, Christmas trees, and holiday music. Once Halloween hits, it’s holiday madness in the marketing world. It’s overwhelming when stores start advertising for Christmas shopping when Thanksgiving hasn’t even happened yet! Let’s take our holidays one holiday at a time, please. Marketing is an art of strategy, and brands shouldn’t wildly throw holiday-themed emails at their customers and see what sticks.
The most festive time of the year is also the season where inboxes everywhere are being bombarded with holiday marketing emails. According to recent research from Yesmail that used data from the 2013 and 2014 holiday seasons more customers opened promotional emails. Even though the volume of emails sent increased by 46%, average open rates remained steady through the holidays. Email marketing still delivers the greatest return of any marketing tactic, reaping average returns of $44.25 for every $1 spent. This promising data shows that customers are more interested and engaged during this part of the year, and is an important marketing opportunity to capitalize on…
How To Make Your Emails Stand Out From The Pack In The Midst Of Holiday Madness
