On an Agile marketing team, things move pretty quickly. Working with an average sprint length of a scant two weeks, we content marketers can sometimes feel like the plodding turtle being left behind by the speeding hare. Even on an Agile team, content creation is often a marathon, rather than, well, a sprint. It’s a long-term, ongoing effort that can seem out of sync with the constant experimentation and iteration that characterizes an Agile team.
And yet, content needs to roll with changing market forces, respond to emerging opportunities, and constantly improve. Basically, content needs to be Agile, too. It just needs to run at its own pace…
