It seems as if every brand in the world is already on social media. Facebook, Twitter, Instagram and even Snapchat are being flooded with content and advertising dollars, making social media sites some of the most competitive marketing channels out there. With so many players on the field, how does one launch a new brand successfully on social media? A colleague of mine is creating a new brand from the ground up and was lost as to where to start. I thought this might be a great learning opportunity for others, as getting set up on social can be a scary and expensive endeavor if not done right.
Before we dive into the 5 simple steps to launch a brand on social media, it’s important to understand where the starting line is. My colleague’s company is called DreamScreen and provides responsive lighting that reacts to the color pixels on your TV screen. When I learned about the company and product I was dying to give DreamScreen a try. I’m a huge movie buff (nerd) and gamer (bigger nerd) so anything that improves those experiences is right up my alley. In conversations with my colleague, I learned that she has a great concept and product, but no social strategy. In fact, she is one of the most intelligent people that I know and she admits to being lost when it comes to the world of social media. In thinking about how she could position DreamScreen properly in the market, I gave her the following steps…
