Everyone frets about the competition. Whether you’re an old established firm terrified about young upstarts or a brand-new small business trying to break into a competitive field, it’s hard not to be fearful.
After all, there is only so much business pie to go around, right? Your slice is barely big enough, so how will you cope if your competitors start taking a bite?
Well, I’ve got a radical suggestion for how you can overcome your fear of your competitors and it’s simple: Embrace them.
My copywriting competitors
When I gave up my real job (running digital departments for ad agencies) and became a full-time copywriter, I often wondered if the competition would be too much. Just type ‘Copywriter Sydney’ or ‘SEO copywriter Sydney’ into Google and you’ll see that there are simply zillions of copywriting businesses out there. How on earth would I make my mark? Would I ever get enough work?
Well here’s what I did, in five simple steps:
Step 1: Ignore the competition
It’s important not to get overwhelmed by who else is out there. Think about your own business, your goals and be true to your vision. If you’re good at what you do and you work bloody hard, you’ll be right (as the Aussies say). Or as they whispered in that Kevin Costner film, ‘Field of Dreams’: “If you build it, (they) will come”
