Do you want to improve your Facebook conversions?
Have you considered combining the power of Google Analytics with your Facebook Insights?
Comparing this data can help you find Facebook fans who are most likely to convert.
In this article I’ll show you how to identify an optimum audience and match it with your Facebook fans for increased conversions.
#1: Identify Your Buying Audience
First let’s look at your website. Google Analytics is the best way to identify which segments of your audience are most likely to convert to your goals. In this section I’m assuming you have a clear understanding of how Google Analytics works, specifically how goals and events work.
Below I show you how to use Google Analytics demographics data (location, gender and age groups) to determine your optimum audience. Since Google Analytics won’t track everyone visiting your website, the first step is finding a time period with enough data.
Log into Google Analytics and in the left sidebar click Audience > Demographics > Overview.
How to Increase Your Facebook Conversions Using Google Analytics
