When you put together your annual content marketing strategy, you may not have incorporated quizzes — and that’s okay. However, that doesn’t mean it’s too late to update your content calendar with a quiz or two, because they are easy to put together using quiz software, and they generally require no help from your development team.
Where Does a Quiz Fit Into My Strategy?
Before you decide which channels to promote your quiz, you should ask yourself, “What is my number one goal for this quiz?”
In some cases, your top goal may be to drive a bunch of social traffic. Conservative website Media Research Center saw immediate success with their first two quizzes, resulting in nearly 100,000-page views between the two of them. The first one, “7 Questions All Marine Corps Fans Should Be Able To Answer“, has been taken more than 65,000 times, and the second one, “12 Simple American History Questions All Patriots Should Be Able To Answer“, has been taken 127,000 times.
In other situations, your goal should be to convert existing visitors on your website into email subscribers or customers. In that case, placing the quiz on your homepage or a very popular page on your site makes a lot of sense.
How to Incorporate Quizzes To Amp Up Your Content Marketing Reach
