Does the term ROI make you roll your eyes? It’s okay. You’re definitely not alone. Even with the amazing reports that HubSpot provides, sometimes numbers and stats cause a glazed look – for agencies and clients.
Of course, showing results is an important part of keeping clients continually engaged on a retainer. So, it’s important to tell the best story from your data. Here at Sprout Content, we’ve uncovered some interesting techniques that we use when reporting to our clients.
These tactics have not only helped us communicate better, but have also opened up marketing opportunities that wouldn’t have been discovered otherwise. Here are four steps to get your team thinking less about “stats reports” and more about the nuggets of editorial inspiration that numbers can provide.
How to Improve Your Marketing by Uncovering the Personality of Your Data
