Marketing automation often gets a bad rap for being impersonal. Critics say automation is an unworthy investment because it fails at making consumers feel special and unique.
While many automation messages sound distant and general, there are several marketing leaders who deliver positive experiences for consumers through automated email campaigns. These marketers use automation to develop personal, in-depth relationships with consumers to guarantee future purchases.
Not all automated emails are created equally. An automated email is only effective if it strengthens a relationship between the buyer and seller. Learn how today’s smart marketers are converting one-time-buyers to loyal consumers with automated email campaigns…
