In some ways, the digital age has redefined not just how people engage with a certain entity, but also how they perceive it. In particular, the use of social media challenges traditional methods of engagement and contributes to a new volume of research that claims to exhibit exactly how it works on people.
At the simplest level, social media engagement comprises of 5 levels:
- Observation,
- Following,
- Engagement,
- Endorsement, and
- Contribution.
In today’s edition, we’re going to take a look at the third level in detail and explore ways in which to improve brand perception by means of it…
How to Improve Brand Perceptions and Increase Customer Engagement Using Social Media
