You’ve spent the time and resources to put together a comprehensive marketing plan. You have spent time reviewing it and discussing it with your team. You have put in place the finances to see it through. Now it’s time to implement the plan. What is the best way to begin your marketing campaign and make it as seamless as possible?
Start Small
As much as you would like to charge into the ring, it’s important to take small steps. Going full steam ahead with implementing the entire marketing strategy at once, is a recipe for disaster. There are usually hiccups along the way with any plan, and it pays to start small and iron them out as you go along, rather than have a full scale disaster. You can start simply with the website and monitor its progress and ease of use before moving onto the next phase, whether that is a Facebook page for your business or a Twitter account…
