In 2014, the team was sitting in a coffee shop cranking out work on our lead generation service InspireBeats.
“Hey, I think that dude’s prospecting on LinkedIn!”
Our business development lead David pointed at guy working at the next table.
Our founder said: “Go and talk to him.”
David went over, explained what we did. Turns out the person working ran a software as a service company and was looking for customers. Once David explained the way our company finds targeted leads for SaaS and can do it much faster than the manual process he was going through, that coffee shop guy quickly became our customer…