How to Grade a Blog (Including Yours)

Blog report cardI failed. Big fat F. But I’m giving myself a redo. I’m the teacher. I get to make that call.

Actually, for growing my business as a content marketing consultant, I’ll give myself a passing grade. It’s going well, but new (and tough) tests keep coming. I don’t ace ‘em all.

I have a new client that’s moving forward fast and furiously putting the pieces in place—new WordPress site, HubSpot, enewsletter, social media, collateral, the works. And they’re making a good size commitment to fueling inbound marketing efforts with a steady stream of content.

To help accelerate my ability to direct a kickass content marketing initiative, my client has given me an assistant. And she’s a go-getter. I can’t even move fast enough to push her because she’s pushing me.

In an effort to help the team blast through some initial planning stages, she created the spreadsheet that ate Cincinnati. I asked her to make one of its many tabs a rundown of competitors’ blogs, or prominent blogs in the field. She did that. It was a long list.

 

How to Grade a Blog (Including Yours)

CopyRanger

Rick Duris is CopyRanger.

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