Have you ever had your management team agree on something unanimously?
If I were a betting man, I’d say probably not. And, that’s just how things are – just imagine how dull the world would be if we were all in agreement all the time.
That’s why facing a challenge like implementing a new marketing strategy can be so tiring. Not only do you have to develop the strategy – which will definitely take up a fair amount of time and resources – you also have to get your management team to support the plan.
But, how exactly do you get your team to buy into a marketing strategy?
Understand Your Team and Organization
Before you get team members to buy into a specific marketing strategy, you need to understand who your audience is. Fusion Workshop states you should study and understand “the strategic aims of your organization.” In other words, what are the goals and objectives most important to the current, as well as future, state of your business?
Six common “strategic business goals are in the areas of market share, financial resources, physical resources, productivity, innovation, and action planning.” Being aware of this can help you “align your vision to the short and long-term goals of your organization.”
Besides understanding the goals of your organization, you need to also understand the team members “who will be working towards these aims.” When you know
How To Get Your Management Team To Buy Into Marketing Strategy
