Anyone who knows anything about content marketing understands that a successful blog post or other piece of content is not just a case of “build it and they will come.”
You can spend hours writing the most interesting and engaging post, or spend thousands on creating interactive/video content or e-book, but if you don’t have a strategy from the start for getting it in front of eyeballs… nobody’s going to see it. All that time and money—wasted.
Here are my surefire, tried-and-tested suggestions for getting high ranking on search engines and traffic to your content…