Dan Zarrella of HubSpot analyzed 200,000 link containing tweets and tried to figure out why some had higher click-through rates. The infographic below explains his findings.
Zarrella found that tweets between 120 and 130 characters long had the highest click-through rates. The most clicked on links appeared about 25% of the way into the tweet.
Tweeting more than 4 times per hour significantly decreases the click-through rate of your tweets.
Certain words were associated with higher click-through rates, such as “via,” “RT,” and “please.” While other words, including “@addthis” or “marketing” were associated with lower click-through rates…
