During my tenure on the Customer Success Team at WordStream, I consulted for hundreds of marketing teams. One of the most common problems I saw was each member of each team was working in a silo. The paid media guy was responsible for paid media. The SEO lady was responsible for SEO. The Lead Nurturer was responsible for email marketing. You get the picture—no one had a clue what anyone else was doing.
The reality is, the more cross-functional communication you have, the stronger your marketing programs become. At WordStream HQ, we’re making a conscious effort to enact this, and it’s definitely paying off, particularly in the realm of email marketing and paid search…
How to Get 10X More Out of Email Marketing with PPC (and Vice Versa)
