How do you write?
That’s not a trick question.
The way you write will have a big effect on how well your marketing is received by your audience.
Some people find writing with personality a breeze, others find it more of a challenge, but that’s not really surprising. All through school, college and university you are taught to write in a bland, academic way. This forces out any trace of your personality as everyone strives to churn out the same old stuff.
Writing great marketing means you have to forget everything you have been taught up to now and start writing in a way that naturally reflects your personality.
The problem is when something is so engrained within you, it’s very difficult to break free from it and just be yourself.
Hopefully, the following 5 tips will help you find your inner voice and allow your personality to run free.
1. What do you like?
Reading around the subject is something you spend most of your school and college life doing. Well it doesn’t stop there. If you are creating marketing copywriting you must read lots and lots of stuff for inspiration.
It will also help you develop your own distinctive voice.
Read stuff that you enjoy. It can be anything from fiction to magazines, just so long as you like it and it makes you want to read it. When reading your favourite blogs take note of how they start their articles, the language they use and what it is about it that keeps you hooked. Although you shouldn’t try to emulate their exact style, it will give you some clues as to how you can improve your own writing.
