For those who engage in social media marketing, visual content is almost a necessity: attaching a visual or video will greatly increase the likely that it will be seen, clicked on, and result in a conversion.
The Three Largest Social Networks Demand Visuals
Because you’re a smart marketer, you know not to overdo it with marketing messages. Most of social media should be about interesting news and topics related to the product, items that interest your followers and customers. So when you delve into the social marketing stage, you’d better make sure that post, tweet or pin is among the best stuff you’ve put out there.
The Big Three in social media—Facebook, Pinterest and Twitter—put a huge premium on visuals. Pinterest is all about it and is the leading social network among women. Until recently, Pinterest was all about organic (nonpaid) marketing but has begun rolling out advertisements (Promoted Pins) to a select group. Ecommerce sites will be particularly interested in them, as 23 percent of all visits to them come through Pinterest, according to Business Insider.
Facebook and Twitter have made it more difficult to promote organic material, although historically, graphics have helped generate “likes” and “retweets.” Some observers say Facebook rewards advertisers by featuring their organic materials more prominently in its feed. Facebook says that its ads work and naturally help promote organic posts.
Whatever you do, don’t ignore the importance of strong organic content, but maybe recognize a lower return as you might have had in the past if you don’t buy an ad or two. Just be sure graphics are part of your organic package. Here are tips from a couple of experts:
How to Effectively Use Visual Content in Social Media Marketing – #infographic
