Are your content marketing efforts in good health? Most mistakes people make with content marketing are totally avoidable. Let’s look at how to avoid the most common problems.
Symptom 1: No Steering Wheel, No Focus
Using content marketing without a strategy is like trying to drive a car without a steering wheel – you will get nowhere fast. If you’re not sure who you’re creating content for and what they need to get from it, then you’re definitely suffering from this content marketing disease.
The Cure: Fix it by thinking up front about:
— who your main customers are
— what their goals are when they read your content
— how the content can position your brand, company and services in the marketplace.
Figure this out and you will know what your message is and where to best publish content for improved awareness, leads and sales.