Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources.
This does NOT mean content curation is free. Rather, it’s more cost-effective than brand-spanking-new content and maximizes the full potential of your existing content.
To ensure we’re on the same page, here’s my definition:
Content curation assembles, selects, categorizes, comments on, and presents the most relevant, highest quality information to meet your audience’s needs on a specific subject.
Curated content is neither an aggregation of existing content nor references or links to supporting information. While content aggregation looks LIKE content curation, it lacks unique commentary.
Content curation adds editorial value through a personal perspective and commentary that integrate your 360-degree brand.
Curated content isn’t just sharing or aggregating other people’s content. Content curation can be totally new, original content that you publish for the first time.
How To Curate Content Like A Pro: 8 Lessons (Examples Included)
