CONVERGENCE IN THE SOCIAL WEB ECOSYSTEM
In order to explain convergence in new communications we need to move beyond a single dimension to build interactive ecosystems. They will be based on channels, media, platforms and Social Web tools to create both internal and external communication and marketing processes that enable us to implement an online strategy for our company.
THE SOCIAL WEB’S ECOSYSTEM: HISTORY
Every day, Mashable, Social Media Today, SmartBrief, Fast Company or Tech Crunch surprise us with new social platforms and tools that become a part of what I call the Social web universe. When I wake up I start to think about how many platforms and channels I’m missing out on every hour I’m sleeping. Why sleep? That universe is part of what they call the jungle, a place where everyone is trying to feast on each other for survival, the perfect metaphor to describe the business world. As I say is that it all depends on your approach: a biologist would see an ecosystem where we see a jungle, and that’s a term which I think is brilliant to talk about the Social Web.
When I was in London, meeting with the guys at Blur Marketing with whom I collaborated as Social Media advisor, I met a visionary guy who made me think about the way to integrate the Social Web in the communication process. And so I worked on the ecosystem concept to redefine a company’s social communication process.
How to Create Your Social Media Marketing Ecosystem [INFOGRAPHIC]
