Who ever said email campaigns are on their way out was sadly mistaken. The truth of the matter is that you still need emails, and your audience still wants them. The most obvious issue you may have is that your emails are not delivering the results you expected, simply because you are not delivering the content that your audience really wants. And you most probably have not optimised your email template. In this post, I will show you how to create an engaging email template that you’ll probably wish you’d adopted far sooner.
What does your target audience want to hear about?
Let’s first of all think about the topics your target audience wants to hear about. You would be wrong to assume they would all be interested in the same thing. Unless of course you are only offering one product or service, in which case you hope they would be interested in related topics…
