The days of banner ads are coming to an end, and native advertising is quickly stepping in to fill the void. It’s a go-to method for marketing that, when done right, provides great content to consumers and increases brand engagement. But when it goes wrong, it can go really wrong. The biggest challenges in creating a native ad are being authentic to your brand, being authentic to the publication and their audience, and presenting truly useful information that doesn’t feel like a bait and switch.
According to an infographic from MDG Advertising, 75% of publishers offer a form of native advertising on their websites. Forty-one percent of brands are now utilizing native advertising,while 20% are going to jump on within the next year. Companies are seeing that native ads have the power to generate high click-through rates, boost consumers’ intent to purchase, and garner brand loyalty.
