If you set it up correctly, your website can work for you while you sleep.
It can generate sign ups to an email list, and sales of your services and products all while you live your life and pay no attention to it.
But it’s not a matter of simply plopping an opt-in form or an ad onto your pages.
For best results, you need to pay close attention to where you position things on your website to take advantage of the natural resting places your site visitors use when reading.
Let’s start with a proven reading pattern that’s important to understand.
Get to know the F-shaped reading pattern
I’m going to let you in on a little secret.
I’ve been directing your eyes around this site for years. And it’s worked.
Take a look at the diagram on the right.
On Big Brand System, I’m taking full advantage of thetested and proven F-shaped reading pattern site visitors use when they land on a new page.
