I was fortunate enough to talk to Steve Farnsworth recently, a great discussion with a fellow marketing geek. I was interviewing him for an upcoming magazine article about content that lives the mission statement. I’ve riffed on this before, noting brands like Subway that do a great job of it, and some that need some work.
While talking to Steve, we started refining this idea to “content that lives the brand promise.” I’m using some of the excerpts from our interview that aren’t going into the magazine for this post, because I thought Steve’s insights were really helpful.
