Over the past few years we’ve seen a fundamental shift in the way we create, consume and share content.Every single day:
- 4.5 billion pieces of content are shared every day
- 1.8 billion photos are uploaded and shared
- 500 million tweets are posted
- 700 million snapchats are sent
The sheer speed and scale of content creation and distribution has drastically changed from even a year or two ago. And as a result, we tune out the noise. As consumers we’re hit with over 5,000 marketing messages a day, and yet 90% of them go ignored. Because, as consumers, we choose only what matters to us. We only follow, like, subscribe and share the things that mean something to us personally. So what does this mean to marketers? We need to think differently. We need to stop interrupting what people are interested in and be what people are interested in. Which begs the question, “What are people actually interested in?”…
