Marketing your business online (or content, or blog, or product) is a requirement.
You must have a comprehensive online marketing strategy in order to remain relevant in the modern business world.
While it may have been enough in the late 1990s, simply having a website is no longer sufficient.
Your business must have a complete internet marketing strategy, which must constantly expose your business to new potential customers.
Once they are on your website, it must be designed to convert them into customers.
A well-executed online marketing strategy will actually grow your business, not simply increase yourwebsite page views.